Perhaps a number of ladies would know, the dUCk battle in the virtual world is not something uncommon, especially in this wonderful 2016 year. It is the battle of the clicking and speed of our fingers.
So what is the dUCk brand all about?
The dUCk brand is a brand created by the well-known Asian entrepreneur-cum-fashion icon, Vivy Yusof. Vivy wanted the brand to be able to reach the hearts of ladies all over the world and be worn or used in their daily lives or any way possible. What started as simple modest scarf made out of many different materials such as mixed crepe, satin, peachskin and many many more, spun into stationeries (such as notebooks, notepads and planners) and is now, in the process of creating a cosmetic line. In 2015 they collaborated with Aere to produce their own RTW collection which was pretty unique.
dUCk brand was not meant to be positioned as a 'cheap' scarf in the market. As I spoke to one of the Singapore dUCkies I met earlier today, her husband commented, 'You have only one head, how many scarves do you need for that head?' Hahahahahha. Men, they just don't get it. ppffttttt.
One of the most exciting thing-slash-event about this dUCk brand is their limited edition (LE) scarves.
What's so good about these LEs?
Why all the fuss and battle and consumers showing their good and even ugly side (for some) over a scarf? I have met people who don't get why people go crazy over this. It's ok, I do not go crazy over limited edition cosmetics, watches, bags, cars or celebrities either. It just boils down to our likes and interest, that's pretty much it.
For the sake of those who are still unsatisfied anyway, let me spell it out in laymen's term:
They ....
- are limited edition (duhh, hence the exclusivity)
- are produced in limited quantity (hence they are known as limited editions)
- are usually produced in print designs (non-LEs are produced in solid colours)
- provide a huge satisfaction for those who managed to secure even a single piece of these LEs (considering we are battling with perhaps thousands of other customers from all over the WORLD!)
-are meant to make you feel like you are owning a piece of potential history in your closet
(not everyone is able to own a piece of Hermes Birkin right?)
Due to its limited production, some people become personal shoppers to help others who are busy saving the world and have entrusted these PS with the hopes of fulfilling the dreams of others. There are people who had to resort to engaging the service of PS. This is because during almost ALL the launches of these LEs, many do not have the luxury of time to fight this battle out. We are needed at work, either stuck in a meeting, in a discussion here, there, everywhere and many more.
Some launches happened in the middle of the night, not midnight, but between 2 to 5am kinda timing. We cannot afford to stay up all night just to wait for this and are needed to be fresh and alert all day the next day to give the best towards our work, our responsibility. After all, our work is our ibadah and we need to prioritise that. If by a twist of faith, we happen to land myself a piece of these LEs all by ourselves, the satisfaction is pure happiness. Like Yay! *pompoms in the air*
The latest launch of The Eid dUCk is a piece of art. It reflected the traditional songket design which I thought would look amazing on any lady.
Sadly, the site crashed for hours and many were unhappy. I do understand the feeling of many dUCk lovers who have to keep refreshing the page only to keep seeing the a crashed page, blank pages, missing items from their carts, unable to make payment and more. Some kind soul helped others by putting up the links to the direct pages itself. What I did not understand though, why be mean to the FV team? These things happened, we are not perfect either. Nothing wrong in being a little more forgiving especially in this beautiful month. A month of gratefulness and forgiveness.
Since I was on leave yesterday, I contemplated on heading to the FV boutique which was located in the heart of town, at 313 Somerset. It is not near where I stay.
A lot of questions whizzed in my mind. What time should I head there? Parking chargers may be a killer. Should I just grab a cab? Plus the long waiting hours, the queue and it is fasting month. But I figured, I will just leave everything to fate. If it was meant to be mine, in shaa Allah, I will get them. If I do not get any, then it is not my rezki, turn back and try again at the restock. It is the holy month of Ramadhan after all and we can be tested and many unseen ways.
Yes, I waited for hours, something which I probably may never get the chance to do at their flagship store in Bangsar, KL, or on days which I am stuck at work and will never get time off or ask for half day leave to run personal errands such as this. I made new friends who were willing to endure the wait together. We got to know each and turns out, we are somehow interconnected.
And at 5pm...
I managed to bag home a piece of history!
I always believed in anyone's rezki coming from our Maker. He made things happen for anyone He chooses to. If future launches were at 10am, I doubt I can make my way to the boutique as I do not work within the area, neither can I ask for time off, half day or full day leave on any working days to make this purchase. Even if the future launch is at 5pm, I may not even be able to make my way there earlier as I may not be able to leave work before that. Or maybe by the time I get there earlier, the queue might be so long that by the time I reach the payment counter, there might not be any left despite the long hours of waiting which could be done doing other things.
Like my dad always remind me, even if we did/do not get what we want (and there are many many previous LEs that I did not manage to get at all, not even a single piece of it), that too is our rezki, we need to be thankful still, no matter how bad it may hurt us.
